Founded in 2016 in the United Arab Emirates, Swan Loupes became a prominent player in the United Arab Emirates' medical supply landscape offering a complete range of specialized vision solutions meticulously designed to elevate every aspect of dental and surgical procedures.

My mission was to create a new branding concept that reflects the soul & values of Swan Loupes ensuring the bold, premium & truthful look & feel.
After the kick off meeting & brand discovery session, I started the branding process which included working on the verbal identity, visual system, loupes frames naming, photoshoot moodboard, Packaging designs & catalog.

I was responsible for the following up with the photography team in Dubai the production team in China to ensure that the photography style & package designs are executed according to the brand guidelines.

Before

After

Brand's Graphic System

There are five main key words behind the visual concept of Swan graphic system:
1) Loupes shapes / Conical shapes.
2) The vision of the eye
3) Light spots
4) Magnification/Depth
5) Op art

Loupes Package Design

A package of a medical loupe product is very complicated and includes many details to consider, starting from the measurements that can't be wider or tighter than the loupe to the used materials that should achieve the functional & aesthetic roles at the same time. I had to provide fully detailed illustrations & mockups of each item inside the package and explain them through the following up phase with the Chinese team who was responsible for the production.

We blended the contrasting colors into a cohesive collection that makes a statement

This is a real shot

A Glimpse from the Catalog

Social Media Look & Feel

You didn’t come this far to stop

Write a short text about your service

Write a short text about your service

Write a short text about your service

UI Design

I did the wireframing and created a design preview for the UI of the whole website and followed up with the developing team to ensure that everything is applied in the right way.

This shoot was used for both offline and online marketing materials, from billboards to social media ads